You Use Social Media. But Are You Properly Trained?

Even as organizations have embraced tweets, Facebook posts and other social media tools as central elements of their communications strategies, many are not paying enough attention to making sure the information they put out sends the message they intend. The result has been a slew of embarrassing, offensive and otherwise inappropriate information that
organizations have had to remove and apologize for—problems that could have been avoided had the people who posted the material had proper training and gotten approval for the information before it went up.

That was the message Don Heider, dean of the School of Communication at Loyola University Chicago …read more

Source: Speaking of Real Estate

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